SOCIAL MEDIA MARKETING

 

Webinar 1:

First of all, until this course I did not think about social media marketing in my life too much. The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link billions of devices worldwide. Although the Internet protocol suite has been widely used by academia and the military industrial complex since the early 1980s, but also postal service, telephones and radio before. Nowadays is still developing in it great.

First internet, before 1999 was web 1.0 in which you could only read, after web 2.0 was web in which you could not only read, but also write and participate in it and web 3.0 is web in which you can read, write, participate and also execute.

Media

Is all around us. It is television, newspapers, magazines, movies, brands, telephone, apps, internet etc. Media is things that say some information about world.

Mass-media

The whole of the means of dissemination of information and culture, such as print, radio, television, cinema, which more or less rapidly communicate news and opinions to a large audience and genetically identified.

Digital media

The digital media are all instruments of information through a digital readout.
The largest digital media is the Internet, with its numerous blogs and news sites has almost passed printing on paper.

Social media

Social media is a term for online technologies and practices that people adopt to share text, images, video and audio.
In them there is a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many).

They have become very popular because they allow people to use the web to establish relations of personal or business.

Social networking

Social network is an Internet service, typically accessible via the Web or via mobile applications, which facilitates the management of social relations and that enables communication and sharing resources for text and multimedia. The services of this type, allowing users to create a profile, to organize a list of contacts, publish its own stream of updates and access to the others.

The platforms that I know or I recognise are fo example Whatsapp, Facebook, Instagram, Twiteer and Snapchat. For me are very useful Whatsapp, Facebook and Twiteer where you can find news worldwide and keep in contact with your friends. The others are more useful to share photos and know about what they are doing other people.

Edelman delivers the best in communications strategy to our clients so they can reach their business and communication goals. This is a new era of public engagement pulling information from a variety of sources, experts and networks. Consumers demand a dialogue, and expect an empowered role with the brands they interact with, and the communities they touch.

Almost half of all information public globally now trust social media sites as source of generally news of information. And while owned media is now almost as trusted as social media. Peoples trust in business has decline since last year.

European Communication Monitor

Communicators recognize important trends, but still is challenge to complet them in their daily work. Every third communicator confirms that traditional firms of collaboration like advertising and media are losing importance finally.

Nowadays many organizations are just spreading the words, but are not listening. Just only 50% use listening strategies to monitoring public opinion or integrating stakeholder’s feedback. Only 55% try to demonstrate the economic impact.

Asia-Pacific Communication Monitor

Social media are now almost level-pegging with traditional media in terms of perceived importance in Asia Pacific, with 75.0% of communication professionals rating social media as relevant, compared with 76.5% believing in the significance of press relations with traditional media. Online communication via websites, intranets, and e-mail is also seen as slightly more important (73.6%) than media relations with online newspapers or magazines (73.2%).

According to the Asia-Pacific Communication Monitor, when communication professionals look three years into the future to 2018, only 46.9% see traditional media relations with print media and 53.7% see media relations with radio and TV as important. In comparison, 92.2% rate social media such as blogs, Twitter, Weibo, and so on, as important for strategic communication and 85.6% favour websites, intranets and e-mail. Mobile communication using apps and mobile websites will be leading the field in the near future: 93.7% of all respondents perceive them as important in 2018.

The Asia-Pacific Communication Monitor uses a similar methodology as the European Communication Monitor and the Latin-American Communication Monitor, making it part of the largest study in the field of strategic communication worldwide.

Greenpeace vs Nestle

Nestlé, maker of Kit Kat, uses palm oil from companies that are trashing Indonesian rain forests, threatening the livelihoods of local people and pushing orangutans towards extinction. Nestlé asked YouTube to remove the clip citing copyright concerns.

Nestlé recently undertook a detailed review of its supply chain to establish the source of its palm oil supplies and we they have made a commitment to use only ‘Certified Sustainable Palm Oil’ by 2015, when sufficient quantities should be available.”

Digital divide

Digital divide is inequality between groups to access, knowledge and use of information and communication technologies. The three ones are necessary for the level technology field. This technology can include telephone, television, personal computers and internet.

Long tail

Long tail it is about how nowadays economy and culture is moving from mass markets to lot of online shops. Because of the Internet development consumers find and buy those products, so in the future people will not go to the shops, because they will buy everything online. But this could incite also other problems like a high unemployment rate.

Cult of the amateur 

Andrew Keen is saying here that in the 21st century amateurs are replacing professionals in their field. The information that is found on internet is unreliable. Also mentions that social media shows information which could reach more readers and sometimes is not correct. The idea of the blogs are corrupting and confusing popular opinion about everything from politics, commerce, arts and culture is also mentioned.

Technological determinism

In those videos they are saying that computers can bankrupt our lives, but we still have ability to make choices. Internet is meant to be to save our precious time when we don’t have it, not to use it unnecessarily. Also people want to build and create thing which could help them developing themselves, like this to get the goals that they want to achieve.

Net delusion

But The Net Delusion is of course an assault on political rhetoric, it argues behind many of the fine words recently spoken in praise of technology lies a combination of utopianism and ignorance that grossly misrepresents the internet’s political role and potentials.

Unless we do not take care of it, he suggests the democratizing power of new media will bring not democracy and freedom.

 

 

Webinar 2:

The platforms that are in the slides are very known and useful, lots of them are used by lot of people in different ways and also for different objectives.

Relating with my university, we can that some of them are used by it also but not at all. Universities use the platforms that are more ‘serious’ in order to explain or tell information about, also they can make events and in this way reach to more people.

About my university, I find some information in Alexa’s website.

We can say that in the most popular social media platforms like Facebook, Twitter, Instagram, Tumblr… the most active groups are between 15 and 25 years old. It is true that also nowadays more people younger than 15 years old is starting on those social media platforms. Otherwise, old people also is related with those platforms because sometimes are really necessary and the advantage that they give us is important. Finally, we can that almost people of different ages use those platforms because of their popularity and quality.

Hootsuite is a social media management system for brand management created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+,Foursquare, MySpace, WordPress, TrendSpottr and Mixi. Additional integrations are available via Hootsuite’s App Directory, including Instagram, MailChimp, Reddit, Storify, Tumblr,Vimeo and  YouTube.

Based in Vancouver, Hootsuite has over 500 staff located in Vancouver, San Francisco, New York, Hong Kong, London, Sydney, Singapore, and other countries. The company operates on a freemium model and has over 10 million users in more than 175 countries.