- Write your observations about the evolution of the Internet.
In 1990/1991 was the birth of the commercial internet. The Web 1.0 is a ‘read-only’ internet, which means that there is no active communication. The Web 2.0 is a ‘read and write’ Internet, based on actively interaction and contribution. Moreover, the users don’t need to have knowledge about programming. Web 3.0 is a ‘read-write-execute’ Internet. Its base is the semantic markup (communication gap between human web users and computerized applications) and a web service that is more intelligent, that meets our wishes.
- Why do you think the EU has tougher regulation on internet cookies?
- Define: media, mass-media, digital media, social media, social networking.
Media is the totality of channels of communication.
Mass-media means that the information goes from the emitter to the receptor through a mass channel.
Digital media is electronic media that works on digital codes (it is a media through digital means).
Social media has started as a peer to peer environment, it put emphasis on one to one communication. Also, the interaction has to be more informal.
A social network is a circle of people with the same interests.
- Look at the Social Media landscape and write:
How many of the platforms do you recognize?
I recognize 20 platforms: Facebook, WhatsApp, Tumblr, Pinterest, MySpace, Wikipedia, WordPress, Instagram, Vimeo, YouTube, LinkedIn, Tinder, Viber, Messenger, Hangouts, Snapchat, SlideShare, Deezer, Skype, Spotify.
How many of the platforms do you constantly and actively use?
I constantly and actively use 6 of them.
- Check out the results of Edelman barometer for your country of origin and Belgium.
I tried to find Romania and Belgium on Elderman Trust Barometer, but I couldn’t because the Romanian website is in construction.
- Write reflections regarding the videos.
The cult of the amateur
The Internet is sometimes providing unreliable information and is difficult to differentiate the advertising from the independent content. For example, on YouTube, the high quality videos are provided by companies and it exists a long term commercial break. Another example is Wikipedia, where nobody is encharged and the information provided is untransparent. The conclusion is that a free media is a poor and unreliable media.
What is the technological determinism
The technological determinism is the technology that makes us learn more about each other, providing information that augments our brain.
The Digital Divide
There are global disparities regarding the digitalization. The levels of digitalization are different not only regarding different geographical areas, but also regarding the social classes.
Technology’s long tail
The fact that the technology is constantly improving makes it very cheap. This causes a change in the business environment and expands the phenomenon of outsourcing.
- What are the most active age groups on the most popular social media platforms – Facebook, Twitter, Instagram, Pinterest, Tumblr.
Facebook data shows that the 18–24 age range is still the biggest demographic using the site.
- 87% of adults 18–29 use Facebook.
- 73% of adults 30–49 use Facebook.
- 63% of adults 50–64 use Facebook.
- 56% of adults 65+ use Facebook.
Here are the Twitter age demographics, according to Pew:
- 37% of adults 18–29 use Twitter.
- 25% of adults 30–49 use Twitter.
- 12% of adults 50–64 use Twitter.
- 10% of adults 65+ use Twitter.
Instagram has overtaken Facebook and Twitter as the network with the largest population of younger users. Here’s the breakdown of the percentage of online adults who use Instagram by age:
- 53% of 18–29 year olds use Instagram.
- 25% of 30–49 year olds use Instagram.
- 11% of 50–64 year olds use Instagram.
- 6% of people 65+ use Instagram.
This is the first social network where the majority of users don’t fall between the 18–29 year old category.
- 31% of adults 30–49 use LinkedIn.
- 30% of adults 50–64 use LinkedIn.
- 23% of adults 18–29 use LinkedIn.
- 21% of adults over 65 use LinkedIn.
The network also skews toward a younger demographic:
- 34% of adults 18–29 years old use Pinterest.
- 28% of adults 30–49 years old use Pinterest.
- 27% of adults 50–64 years old use Pinterest.
- 17% of adults 65 and over use Pinterest.
- Familiarise yourself with the platforms mentioned on slide 10. Use the example of your home university to explore their use.