Webinar 1

  1. Check slides 10-13 on the history of the internet and evolution of social media. What do you learn from them?

The history of internet and web appeared long time ago. But the idea didn’t do possible until seventies.

At the beginning the platform just allowed to read the different sources of information, but years later, with the age 2.0 Internet let us actively participate. Thanks of it, we have had a advantage for do things that before it was out of our hand.

Nowadays, the feedback can execute with a lot of people that you want to communicate with their but in your situation is really difficult.

Also we have to say that internet has advantage and disadvantages, so a use responsible with the web is necessary to continue growing.


  1. Define the following terms: media, mass-media, digital media, social media and social networking? What are the differences and similarities between them?

Media: instruments used in contemporary society to inform and communicate messages in visual or audiovisual textual version, sound,. Sometimes they are used to communicate massively, for many millions of people, such as television or print or digital newspapers, and other, to transmit information to small social groups, such as local newspapers or institutional.

Mass-Media: communication encompasses various forms of social interaction, from the exchange of ideas in conversation to social distance relationship between individuals connected either through written media (eg through a letter, a telegram, an information, etc.) or through massive electronic means (such as the press, radio, telephone, television, etc.)

Digital media: refers to audio, video and image that has been encoded (digitally compressed). The encoding of content involves converting audio input and video in a digital media file, such as a Windows Media file. Once encoded digital media, you can manipulate, distribute and perform (play) easily on other computers and transmitted over computer networks.

Social networking: are websites that allow people to connect with friends and even make new friends, virtually, and share content, interact, create communities of similar interests: work, readings, games, friendship, relationships, relationships commercial, etc.


  • Social media landscape 2015 – how many platforms do you recognise vs how many platforms do you actively use (and by that I mean to upload content)?

In this moment I know a lot of different platform which you can search experiences, pictures, videos, music, etc.

The most important social media nowadays are: Facebook, Twitter, Instagram, Whatsapp, Youtube and Linked In. I use Facebook, Whatsapp and Linked in. But why?

Because for me this platform has much advantages. With whatsapp can maintain the contact with the people that I sometimes see, with facebook can share experiences and see pictures and videos of friends. And finally, Linked In allowed me to have opportunities for the future with my CV and it can connect with business that they need a person like my profile.


  1. Check the Edelman Trust Barometer 2015 results. Find the results for your country of origin, Belgium and the worldwide results. What do you observe? Who is trusted the most (businesses, NGOs, media and/or government)? What does its mean communicators?


The communicators are able to change that appears with fads and trends, but still that objective is still part of their daily work. To know understand the importance of organization makes get to have a significant advantage. Thanks to these media Asia has achieved a large increase and importance due to the media.


  1. Greenpeace vs. Nestle. Check-out the information and discover what is Nestle doing wrong?

The biggest problem in this case was that Nestlé was using palm oil to make KitKat, threatening the livelihoods of local people and pushing orangutans towards extinction. It is coming from Indonesia and it is being destroyed by the human action.

Therefore Nestle has to defend their image trough social media and it can be that the problem will be less importance.


  1. Watch the videos in the “assumptions” section (slides 42-51) on the digital divide, long tail, cult of the amateur, technological determinism. Summarize the main point of the video. Write up in a short paragraph what (as a communicator/marketer) you learn from them.


The digital divide: is the equality between the access groups, knowledge and use of information and communication technologies.

Long tail is about how today the economy and culture is moving from mass markets to a host of online stores.

Cult of the amateur´s author of this book of Andrew Keen is saying that in the amateurs of 21st century are replacing the professionals in their field. Well-founded information in the Internet is not reliable and entertainment which gives is insufficient.

The technological determinism people want to build and create what could help develop themselves, for example, to be more effective in the goals they want to achieve.


Webinar 2

  1. Familiarise yourself with the platforms mentioned on slide 10. Use the example of your home university to explore their use. What are the platforms for? What insight do you gain about your university? Search and clarify the concepts and terms you do not know.


I found with Alexia* that appeared information about my university, Universidad de Murcia. In the global ranking my university is in the global ranking 19,693 and in Spain 733. The most of the visitors are from Spain, Mexico, Peru, Italy and Argentina.



*Alexa Traffic Rank :An estimate of this site’s popularity. The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.

2. What are the most active age groups on the most popular social media platforms – Facebook, Twitter, Instagram, Pinterest, Tumblr.

The first target group of communication channel goes from 18-35 years old with around 80% of users. The second target group is the people between 12-18 years old who are frequent users off this digital media.