Webinar 1

1. Write up your observations on the evolutions of the web (pag.10/13).

I observed that evolution of internet is still in process. I didn’t know that Wikipedia was created in 2001.  The biggest development of internet is after year 2000 but i was surprised that internet is so old.

2. Definitions: Media; Mass-Media; Digital Media; Social Media; Social Networking.

 Media – Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrow casting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended.

Mass- Media – Non-personal channels of broadcasting a message to the general public, principally the national newspapers, radio, and television.

Digital media -Digitized content (text, graphics, audio, and video) that can be transmitted over internet or computer networks.

Social media – Primarily internet or cellular phone based applications and tools to share information among people. Social media includes popular networking websites, like Facebook and Twitter; as well as bookmarking sites like Digg or Reddit. It involves blogging and forums and any aspect of an interactive presence which allows individuals ability to engage in conversations with one another, often as a discussion over a particular blog post, news article or event.

Social networking – The use of internet-based social media programs to make connections with friends, family, classmates, customers and clients. Social networking can be done for social purposes, business purposes or both. The programs show the associations between individuals and facilitate the acquisition of new contacts. Examples of social networking have included Facebook, LinkedIn, Classmates.com and Yelp.

Sources : http://www.businessdictionary.com/definition/media.html

3. Social Media landscape 2015- write down how many of the platforms do you recognize, how many these platforms do you actively use.

I recognise : Tumblr, Blogger, Wikipedia, WordPress, Linkedin, Tinder, Badoo, Tagged, Skype, Spotify, Soundcould, Youtube, Vimeo, Instagram, Pinterest, Messenger, Whatsapp, Viber, Kik, Snapchat, Google hangouts, Twitter, Facebook and i actively use 11 of them.

4. Check out the results of Edelman trust barometer 2015 for your country of origin and Belgium. (page 30).

Edelman is a privately owned, independent firm. Our integrated network, comprising 65 cities in 31 countries, combines local and regional knowledge with specialists experienced in specific practices and disciplines around the globe.

Looking on a barometer we can see Poland is on the list as a distruster. I think it’s because people are not very happy with Polish government and Polish history ( WW2, comunism ) made them lose their trust to media. Fortunately Poland gained 10 points from 2014 to 2015. Unluckily I can’t see Belgium on this barometer.

Source : http://www.edelman.com/fy13-citizenship-report/who-we-are/about-edelman/

5. Check out the Greenpeace vs Nestle case study (see slide 38). What did Nestle do wrong?

In my opinion Nestle logo is too small therefore logo looks like “Greenpeace killer “. Furthermore some people can understand slogan ” Ask Nestle to give rain forests a break” literally and understand it like Nestle encourage people to break, damage rain forests.

6. Watch the videos. What do you learn from them?

Digital divide – the inequality between groups to access, knowledge and use of information and communication technologies. The divide can refer to the technology inequality within a country, based on factors like age, education, race, income and gender. It is also commonly used to describe global disparities between developed and developing countries.

Technology´s long tail – The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.

The cult of Amateur – according to Andrew Keen youtube is killing culture and the entertainment. The do-it-yourself revolution is dumbing down society and undermining professionals.  It’s one long commercial break, they think they watch independent content but they watch ads.

Technological determinism – computer, Google and internet makes us stupid. They are ruining our lives but if we do right things with that and use it to be faster, to save time to do something else it’s good thing.

Webinar 2

1. Look on platforms mentioned on slide 10. Use the example of your home university to explore their use.

I found that my university ranking in the world is 83,730 and 1,191 in my country. 98.3% of visitors is from Poland. It means that my university doesn’t provide website in English therefore foreigners can’t find it.

Sources : http://www.alexa.com/siteinfo/prz.edu.pl

2. What are the most active age groups on the most popular social media platforms – Facebook, Twitter, Instagram, Pinterest, Tumblr…



Source : http://www.adweek.com/news/advertising-branding/new-social-stratosphere-who-using-facebook-twitter-pinterest-tumblr-and-instagram-2015-and-beyond-1622