1. What do you study? Why did you choose this course?

I study Communication and Public Relations at NSPSA and I have chosen this course because I want to known how to adapt the communication of a brand on Social Media and how to reach better your targets.

  1. The evolution of the Internet.

Web 1.0 – A read-only web; there is no active communication or information flow and it exists a little user interaction or content contribution; more contact page where there is a total control of the information, because people use the contact details.

Web 2.0 – A read-write-publish web; this mean that it exists an actively interaction and contribution as a response to the demand of being involved in the information available, so it is characterized by participation. Open and real time communication, sharing, evaluation is part of web 2.0 which is a customer driven web comparted with 1.0.

Web 3.0 – A semantic executing web; it is about connecting/linking the technologies to result in a more structured in data , because of the overwhelming information present till now.

  1. Why do you think EU has tougher regulations on Internet cookies?

Cookies use personal information, so it was important to introduce regulations based on their development in order to protect the online privacy of the people. This way, websites cookies need to receive the accept from the users of the page to store any information from any devices.

  1. Define: media, mass-media, digital media, social media, social networks.

Media – comes from the singular form of medium and it includes all the channels of communication;

Mass-media – all the mass channels through which an uniformed information is passing to the receptors;

Digital media – electronic media that works on digital codes after certain digital protocols

Social media – it a peer-to-peer communication; axes on preferances; the rules are not so important excepting fluidity and informality;

Social network – a category of Social Media which include a smaller circle involving interests in common; it is more a platform that brings people together.

 

  1. Social Media landscape and write:

How many of the platforms do you recognize?

Tumblr, Wikia, My Space, Instagram, Pinterest, Vimeo, Picassa, YouTube, Slideshare, SoundCloud, Spotify, Deezer, Reddit, Skype, Linkedin, Tinder, LiveJournal, WordPress, Blogger, Messenger, Hangouts, Viber, Whatsapp, Facebook, Tweeter.

How many of the platforms do you constantly and actively use?

Instagram, Vimeo, YouTube, Skype, Messenger, LinkedIn, Whatsapp, Facebook.

  1. Check out the results of Elderman’s trust barometer for your country of origin and Belgium.

We could not find Romania and Belgium on Elderman Trust Barometer. The Romanian website associated to the results for the Barometer http://www.yourlink.ro/ is in construction.

  1. Write reflections regarding the videos.

The cult of amateur

With all the information published nowdays it is difficult to identify the content that is independent and from the adversating content which is paid. For example, the idea between Wikipedia is allowing everybody to contribute to the content, but it is impossible to say if the information provided is transparent. Moreover, in YouTube’s case, we have a lot of proffesionally made videos from the companies, also, the ones from the breaks before the videos.

In those times, because of the free media it can be found unreliable media  and a low quality one.

What is the technological determinism?

The information by the technology works as an increasement of our brain, as we are having and we are learning much more about each other.

The Digital Divide

It is a term that describes the discrepancies between the use of the Internet between the different age groups, race, education or income. This is due to the access to the media, but a lack of resources to manage this.

Technology’s long tail

The innovations and the improvements regarding the technology makes it cheaper. Outsourcing phenomenon is  becoming larger and the business environment has to adapt to stages of their products, but also, to other changes.

8.

Alexa.com

112 (1) 112 (2) 113

Marketing Grader

marketinggrader

9. What are the most active age groups on the most popular social media platforms Facebook, Twitter, Instagram, Pinterest etc.

 

Facebook:

Facebook data shows that the 18–24 age range is still the biggest demographic using the site.

87% of adults 18–29 use Facebook.

73% of adults 30–49 use Facebook.

63% of adults 50–64 use Facebook.

56% of adults 65+ use Facebook.

 

Twitter:

Considering the high-volume, fast-paced nature of Twitter, a younger demographic might be expected, but is not like this.

37% of adults 18–29 use Twitter.

25% of adults 30–49 use Twitter.

12% of adults 50–64 use Twitter.

10% of adults 65+ use Twitter.

 

Instagram:

Instagram has overtaken Facebook and Twitter as the network with the largest population of younger users.

53% of 18–29 year olds use Instagram.

25% of 30–49 year olds use Instagram.

11% of 50–64 year olds use Instagram.

6% of people 65+ use Instagram.

 

LinkedIn:

One of the few social network where the majority of users don’t fall between the 18–29 year old category

31% of adults 30–49 use LinkedIn.

30% of adults 50–64 use LinkedIn.

23% of adults 18–29 use LinkedIn.

21% of adults over 65 use LinkedIn

 

Pinterest:

Pinterest users are more likely to attend or have attended college.

34% of adults 18–29 years old use Pinterest.

28% of adults 30–49 years old use Pinterest.

27% of adults 50–64 years old use Pinterest.

17% of adults 65 and over use Pinterest

 

http://sproutsocial.com/insights/new-social-media-demographics/#facebook

Cristina-Gabriela Dascalu

 

 

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