Edutopia versus Ted-Ed

 

Edutopia is produced by The George Lucas Educational Foundation, a private operating foundation dedicated to improving the K-12 learning process. The foundation, established in 1991, is one of the world’s leading sources for change-makers in education. Filmmaker George Lucas wanted this way to encourage education reform, with a focus on technological adaptation and they want to present the best examples of what works in schools and to focus its storytelling on the medium of the owner passion: film. (https://www.facebook.com/edutopia/info/?tab=page_info)

The site functions as a source of best practices, media, and other resources designed to help stimulate the conversation about education reform among educators, parents, students, and policy makers. (http://philanthropynewsdigest.org/on-the-web/edutopia)

Edutopia has website http://www.edutopia.org/, Facebook https://www.facebook.com/edutopia/, Twitter https://twitter.com/TED_ED, YouTube https://www.youtube.com/user/edutopia, Google+ https://plus.google.com/+edutopia/, Pinterest https://plus.google.com/+edutopia/ and blog http://www.edutopia.org/blogs, LinkedIn https://www.linkedin.com/company/edutopia—the-george-lucas-educational-foundation.

The visible Social Media links on the display of the main page at the top of the website are Facebook, Twitter, Google+ and Pinterest with each specific option for following them. Also at “About us” they have links to the ones mentioned before and also to the YouTube channel.

Edutopia is one of the most well-known organization that tries to be educational innovative so it is aware of the importance of the technology in children, scholars and students life that is why they adapt the way they communicate their resources to them. Edutopia offers through technology the necessary and effective tools for both teaching (for professors, parents) and learning (teachers and students). Usually they promote their articles through a professional image and a more serious tone of voice. Moreover, the article-format is often used and they are written by professionals and they are approaching more pedagogical information or niche areas. I was interest how they manage to communicate efficient through social media channels and also to attract their target audiences, teachers and how they address to students being so visual friendly but still serious.

Their purpose is to function primarily as a support network for education professionals. Various educators can exchange their ideas on methods that work (and methods that don’t). They use the various channels excepting Tumble for developing their network.

Edutopia.org is mostly meant as a resource for teachers, administrators, librarians, parents and other parties who have an interest in educating youth educators and who are working to create better schools for the twenty-first century. (http://learn.org/articles/Edutopia_An_Online_Community_for_Teachers_and_Students.html)

TED-Ed’s commitment to creating lessons worth sharing is an extension of TED’s mission of spreading great ideas. The educational videos represent collaborations between talented educators and animators nominated through the TED-Ed platform. TED-Ed is launching a suite of tools that allow teachers to design their own web-assisted curricula, complete with videos, comprehension-testing questions, and conversational tools. Teachers can customize the lessons they create also on a student-by-student basis, using the TED-Ed platform both to track individual student progress and to tailor questions to student interests and skill levels. The site offers real-time feedback to students, letting them know when they get answers right and providing hints when they get answers wrong.

Ted-Ed is using Website, Tumble http://teded.tumblr.com/, Twitter https://twitter.com/TED44E, Facebook https://www.facebook.com/TEDEducation, Pinterest http://pinterest.com/tededucation/ blog http://blog.ed.ted.com/, YouTube https://www.youtube.com/user/TEDEducation, LinkedIn https://www.linkedin.com/company/ted-ed.

The visible Social Media pages on the display of the main page of the website are Tumbler, Twitter, Facebook and Pinterest with a link of the pages mentioned before inserted in an icon of them. The social media presences appeared at the bottom of the main page.

Ted-Ed because of his purpose and mission is using videos to get to their target: primary the teachers and secondly the students. This platform also allows users to take any useful educational video, not just TED’s, and easily create a customized lesson around the video. To ensure high-quality lessons, an editorial board chooses which teachers can work with TED-Ed to write a script and translate lessons into a video as teachers collaborate with an animator to bring their lessons to life. Videos are tagged to traditional subjects to make them easy to search. In addition, Ted-Ed Club is an extension of Ted-Ed created for the students. ED-Ed Clubs, part of a global program that through public speaking helps students present solutions to real-world problems. Students ages 8 through 18 joined the clubs and one adult educator guided each. (http://www.educationworld.com/a_curr/ted-ed-clubs-students-public-speaking.shtml)

I have chosen Ted-Ed because the Ted brand is very powerful which made Ted-Ed to grow really fast in popularity, especially because it manages to use animated videos to prevents topics from all areas, even the most serious. Even though they communicate more friendly and they use a more playful tone of voice because of their collaboration between teachers and animators, they are still seen as an important tool in teaching children and also for self-study. The majority of their posts are videos of course and I wanted to see how this impacts the engagement of their users and how they manage to maintain a dynamic strategy.

Two channels that Edutopia and also, Ted-Ed are using are Facebook and Twitter. On LikeAlyzer, Edutopia has an 82 like rank, while Ted-Ed has 76 like rank, more than average for the education area regarding Facebook pages. Both pages have a good use of the profile information, with relevant information: description, mission, link to websites page, but also engaged in following other pages. In addition, Edutopia has a better approach about the milestones of their activities, by writing the awards and achievements they had in the past; Ted-Ed does not mention any information about this. Page performance is not so high for both pages as even though Ted-Ed has 1,401,251 likes on their page and Edutopia has 802,915, neither of them have a good PTAT, for example Ted-Ed has a smaller PTAT number than Edutopia even though it has a bigger number of likes. As a result, both pages have a low engagement with people that follow their page, but Edutopia is close to the 7% threshold. In relation with the posts on page, it is visible that Edutopia is posting more  that Ted-Ed, having 3 times more posts, but their also have a lower number of likes, comments and shares, as most of them are links to the website articles. In this case, offering substantial materials for created a powerful network might be seen in their actual strategy. But compared with Ted-Ed, Edutopia is not as interactive as they don’t ask questions and their not using hashtags. On the other hand, Ted-Ed is using questions and hashtags, but it has a really bad strategy regarding the time they post as they post at not such relevant hours and they lose their engagement and they are not responding to their comments and then they do, it is very late.

On Twitter pages, Edutopia has: 42.8 K tweets, 727 K followers, 70.4 K followings, 72.8 K likes and 20 lists as it was created in April 2009, while Ted-Ed: 4.113 tweets, 313 K followers, 117 followings, 2.182 likes, 2 lists and it was created in March 2011. With 89,556 accounts reach compared with their followers, Edutopia is having a bad approach in using Tweeter, also Ted-Ed does the same with 131,562 but it is not so active, according to TweetReach. A people with higher number of followers are tweeting Ted-Ed. Even though they are part of the same area, the 2 pages are communicating differently, the words used by them shows that Edutopia is concentrating on classroom context: teachers, students, resources, development, while Ted-Ed is using more general terms as: innovation, educator, follow, ted. Edutopia seems more engaging and interactive with a higher number of replies, more tweets with media and a medium (58) use of links in tweets out of 100 tweets according to foller.me. Meanwhile, Ted-Ed is using more mentions in their tweets, also, certain hashtags and a higher number of links compared with Edutopia. Ted-Ed Twitter is not as active as Edutopia, so the last one has more retweets and they are posting more tweets. Edutopia is communicating more friendly and they are choosing more soft articles than on Facebook. The page is more visual and playful that Ted-Ed’s one, which is using more informal language and tweets, but it is not so catchy for the eyes.

Edutopia is a valuable organization, but they should focus on Facebook page to be more interactive: reply in less than one day to all top comments and question comments on Facebook as most of them are positive and a high number of them are asking for resources which people are interested in. Also, they should keep responding to the negative one. This way, re-introducing some topics or using some recent articles by them can be useful. Moreover, because they are posting more than 6 per day, they are not interacting enough and their posts are not engaging. So, they should have at least one question asked per day, 2 posts per day: one in the morning and one in the evening should be easier, with tips and tricks and tools regarding soft skill like motivation, learning efficient or presentation that can be useful for students, parents and teachers in the same time. Edutopia expresses professionalism and seriousness in their communication, but they should diverse their posts. In the weekends, they should have more interactive posts: at least one quote that people can express their opinions and how they apply them in real life, one picture relevant about working conditions worldwide and how people should access resources and also they should post at least one research articles and new information during the 12-15 (GMT), the best time for them to post, so people can remain engaged. Infographics would also be useful, using one on Monday when people are setting their rhythm for the next week and it would be friendlier in the morning and maybe one on Friday, for the last day of working.

 

References:

  1. http://ed.ted.com/
  2. http://teded.tumblr.com/
  3. https://twitter.com/TED44E
  4. https://www.facebook.com/TEDEducation
  5. http://pinterest.com/tededucation/
  6. http://blog.ed.ted.com/
  7. https://www.youtube.com/user/TEDEducation,
  8. https://www.linkedin.com/company/ted-ed.
  9. http://www.edutopia.org/
  10. https://www.facebook.com/edutopia/
  11. https://twitter.com/TED_ED
  12. https://www.youtube.com/user/edutopia
  13. https://plus.google.com/+edutopia/
  14. https://plus.google.com/+edutopia/
  15. http://ed.ted.com/about
  16. http://www.edutopia.org/blogs
  17. https://www.linkedin.com/company/edutopia—the-george-lucas-educational-foundation
  18. http://learn.org/articles/Edutopia_An_Online_Community_for_Teachers_and_Students.html
  19. http://philanthropynewsdigest.org/on-the-web/edutopia
  20. http://www.educationworld.com/a_curr/ted-ed-clubs-students-public-speaking.shtml
  21. https://tweetreach.com/reports/15771713
  22. https://tweetreach.com/reports/15771711
  23. https://foller.me/edutopia
  24. https://foller.me/ted_ed

Cristina-Gabriela Dascalu

 

 

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