Webinar 1

1) Check slides 10-13 on the history of the internet and evolution of social media. What do you learn from them?

From the beginning of the internet until nowadays happened a lot of revolutions inside the world of internet. The first step was the postal service after the telephone in 1890 followed of the radio in 1891, followed of and email in 1966. After this, with the appearing of the internet in 1969 because of military reasons. Between 1990 and 1991 was the start of the web 1.0. In this type of web only happen the reading of someone. After that was appear the web 2.0 that was composed with reading and write internet based in the interaction in an active way and contribution. In the web 3.0 the internet start to be reading, writing and execute. In this type of web all the people can try to move on them because they don’t need a knowledge about programming.

2)Why do you think the EU has a tougher regulation on internet cookies?

The people in the European Union have the opportunity to refuse the cookies because with them the people will give some data for the website. The cookies was made to protect online privacy, by making consumers aware about how much information them is collected and used online.

3)Define: Media, Mass-media, digital media, Social media, Social networking

Media is the totality of communication channels.

Mass media is all the ways that we have to communicate which use a language easily understandable for all the society and reach large number of people in a short time.

Digital media is an electronic media or digitized content that we can make transmission only using the internet.

Social media is the collective of online channels that provide interaction with others (social network, forums and wikis, for example).

Social networking is a platform to develop social relations with people that have the same interests.

4)Look at the Social Media landscape and write How many platforms do you recognize? How many do you actually actively use, sharing content on constant basis/ upload info.

I recognize 16 platforms: YouTube, LinkedIn, Tinder, Messenger, Facebook, WhatsApp, , MySpace, Hangouts, WordPress, Instagram, , Snapchat, SlideShare, Skype, Tumblr, Spotify,Wikipedia.

I only use YouTube, Facebook, WhatsApp, Instagram, Snapchat, Skype and Spotify.

5)Check the Edelman Trust Barometer 2015 results. Find the results for your country of origin, Belgium and the worldwide results. What do you observe? Who is trusted the most (businesses, NGOs, media and/or government)? What does this mean for communicators?

In Portugal the general global confidence index decrease to 54%. In 2013 was 57%. The most trustfull sector is the NOG’s with 70% of confidence.

To Belgium i can not find.

The most trustfull is NGO’s for the Europe.



6)Check out the Greenpeace vs Nestle case study (see slide 38). What did Nestle do wrong ?

Greenpeace accused Nestlé of obtaining oil from Sinar Mas shovel, an Indonesian supplier who was acting unsustainably.

Nestlé Group used for his products than like Kit Kat, food and materials through deforestation for palm oil.

7)Watch the videos in the “assumptions” section (slides 42-51) on the digital divide, long tail, cult of the amateur, technological determinism and net delusion. Summarize the main point of the video. Write up in a short paragraph what (as a communicator/ marketer) you learn from them.

The videos talk about the internet. There are different ways that the people look for the internet. Some of them think that the internet is dangerous and not all the things that i can find  are not true. We can see to that there are a huge diference in the acessiblity for the internet in developed countries. We can see to that the business that are involved with computers can be destruyed because of her, the video games is one of this cases.

Webinar 2

1) Figure how likealyzer tail windapp work

Sem Título

2) What are the most active age groups on the most popular social media platforms – Facebook, Twitter, Instagram, Pinterest, Tumblr


18–24 age range is still the biggest demographic using the site.


37% of adults 18–29 use Twitter.


53% of 18–29 year olds use Instagram


31% of adults 30–49 use LinkedIn.


34% of adults 18–29 years old use Pinterest.


Nelson Marques