Webinar 1


  1. Check slides 10-13 on the history of the internet and evolution of social media. What do you learn from them?


About the history of the internet, I learnt that he was created in 1969, before,  I thought that was invented later. But for the social media apart the invention of the internet there are other things that are important too like the telephones, postal service, pneumatic post and radio. After that, the email was invented, and this also now we used, but actualiced. The social medias that young people use or the companies nowadays use were starting created in 2003, with Facebook and MySpace amoung others. It´s true that the blogger was started before in 1999. After this social medias started another ones like YouTube (2005) and Twitter (2006).

They are like 3 tipes of internet:


In the beginning the internet was web 1, only you can read. The next step was to become in the web 2, here apart from read you can write and participate too. And now we are in the thihrd sep, here the internet apart from the things that could do it before you can execute also.


  1. Define the following terms: media, mass-media, digital media, social media and social networking? What are the differences and similarities between them?


  • MEDIA: Way to something or cannel. If you think in communication, you think that someone gives information to another one about something. The way that the information pass to the other is the channel, the media
  • MASS MEDIA: Too many. TV a lot of people in the same time
  • DIGITAL MEDIA: Online. Digital media is electronic media that works on digital codes
  • SOCIAL MEDIA:  We can connect with the people, but the people can give the opinion, we are closer to the people
  • SOCIAL NETWORKING: Smaller of people with interests in common



  1. Social media landscape 2015 – how many platforms do you recognise vs how many platforms do you actively use (and by that I mean to upload content)?


The platforms that I recognise are the following ones:


  • Instagram                ·MySpace                 ·Line              ·Blogger
  • Facebook                ·Wikipedia                ·YouTube      ·Spotify
  • Badoo                      ·Skype                       ·Vine              ·Whatssap
  • Snapchat                 ·WordPress              ·Tumblr



The next ones are the platforms that normally I use:


  • Instagram                ·Facebook                ·Whatssap                ·Skype
  • Snapchat



  1. Check the Edelman Trust Barometer 2015 results. Find the results for your country of origin, Belgium and the worldwide results. What do you observe? Who is trusted the most (businesses, NGOs, media and/or government)? What does this mean for communicators?


 In Spain in the comunication media are 47%, in companies 41% and in the government 26%  are found

  1. Check out the video summaries for the European Communication Monitor and the Asia-Pacific Communication Monitor. What are the biggest challenges communicators are facing?



Communicators said that they have importance trends, but that the have difficulties to used every day. A lot communicators said that advertaising and media are loosing importance. Only the 50% use listening strategics and the 55% try to demostrate the economical impact of communication. Only 36% off communication departments have instruments to measure results. Many organization spend time and money on evaluating communication, but many still focus on media and channels.



Approaching mass media to get coverage to get more importance. To produce the own media is also relevant. Only 1/3 of respondents believes in rise of advertising and media sponsoring and the half of communicators see traditional printing media being important in future. Biggest challenges with Asia-Pacific Communication Monitor meets is coping with digital revolution, linking business strategy and communication and building and maintaining trust.


  1. Check out the Greenpeace vs Nestle case study (see slide 38). What did Nestle do wrong?


Nestle is using palm oil of companies that they are doing things to the nature, environment and society that they are not good, like for example trashing Indonesian rainforest and threatening the livehoods of the local people.


After, if Nestle is laying when they said that they didn´t by the palm oil, the image of Nestle can be damage, because apart from the bad action that they did, they don´t recognise it, they start lying, so consumer could be get angry with the company and stop buying things of Nestle, this also depends on the consume reaction, because every consumer react in different  forms


  1. Watch the videos in the “assumptions” section (slides 42-51) on the digital divide, long tail, cult of the amateur, technological determinism and net delusion. Summarize the main point of the video. Write up in a short paragraph what (as a communicator/marketer) you learn from them.





Digital divide is composed by acces to technology and knowledge and skills of how to use it. This can lead to discrimination, exclusion of certains groups and loss of income amoung others. And this technology can be used in telephones, computers and in internet.


  • 2) LONG TAIL


This speaks about the economy and culture. Its says that more and more, there are taking more importance the online shops and that in some years, the people instead of doing the shoping in the real shops, market, they will do it by online, in the online shops. And after its says that this could have consecuences, for example the persons that where workingin the shop, maybe instead of working 4 they need only 1 or 2, so, it would be more unempleyment rate.




In the book of Andrew Keen, speaks that in  the 21st century, in internet, amateur people is taking the place of the proffesional ones. And that sometimes the information that we can find can be wrong. Because there are examples that you wanted to find information about something and you find 2 different test  and with different information, and you don´t know what is the correct one. Also, they take information taking out of the context, and they used in the way that they interes. Finally, it speaks about the  blogs, he said that they confuse the opinion of the people.




This video speaks that the computers can destroi our lives, but we have to take a decision. Internet works to save our time, not to loos it. Also people use it to developed, to be more efficiant.





Here said that behind the technological lies make a combination between utopianism and ignorance to the internet´s political and potential. Also its said that the democratazing power of the new media will bring the entrechment of the authoritarian regimes.


Webinar 2


  1. Familiarise yourself with the platforms mentioned on slide 10. Use the example of your home university to explore their use. What are the platforms for? What insight do you gain about your university? Search and clarify the concepts and terms you do not know.


I found with Alexia that appeared information about my university, EHU. In the global ranking my university is in the global ranking 36,411 and in Spain 2,161. Also, from where they enter to the university, the most main countries that entered in the university are Spain and Mexico. The most of the places that they entered in thewebsite are Gaur and the main page of the website


  1. What are the most active age groups on the most popular social media platforms – Facebook, Twitter, Instagram, Pinterest, Tumblr…


Most of the people that use this type of social media are young people, nowdays maybe they started 14 more or less until 26 years I think  that are the most active group.