Webinar log 1: The evolution of social media:

From the slides 10-13 about the history of the social media’s evolution it is easy to tell that quit a lot have happened.

In the early 00’s the evolution of the social media started to speed up. In the beginning sites as Wikipedia and LinkedIn were created (2001-2003) shortly after this more and more social media sites were developed such as Facebook and twitter (2006), different free music offers and picture sharing sites such as Pinterest and Instagram went online in 2010.



Webinar log 2: Write and summarize these terms:

Media: Every kind of communication channel that can bring information to others.

Mass-Media: Non personal channels that communicate with many people

Digital Media: Communicates through digital means – could easily be a mass media too.

Social Media: Communication from one individual to another individual, often in an informal way.

Social Networking: Communication at a platform where the participants have something in common. A category within the social media.

Similarities between the above mentioned terms: All of them are communication tools.

Differences: The communication sender and receiver are different in each term.



Webinar log 3: Look at the Social Media landscape à How many of the platforms do you recognize? How many of the platforms do you actively use (sharing content)?

Recognize: Wikipedia, Blogger, Tumblr, Myspace, Pinterest, Polyvore, Instagram, Vimeo, Youtube, Spotify, Skype, Tinder, LinkedIn, WordPress, , Messenger, SnapChat, Viber, WhatsApp, Twitter and Facebook.

Use: Facebook, Skype, Snapchat, and Instagram.


Webinar log 4: Check the results of Edelman trust barometer for Denmark and Belgium:

As Denmark my country of origin is not to find on the barometer, I have chosen to check the results of my neighbor country Sweden. As Belgium is not to find either in the Barometer I have chosen to analyze the neighbor country Germany.

The NGO’s are the most trusted in the two countries, on a second place businesses are trusted, the media places the third ranking and the least trusted is the government.

This means that the communicators should be aware of who they work with in public in order to not upset whoever is following them on the social platforms, if it is not intended to be associated with e.g. the government.


Webinar log 5: What are the biggest challenges communicators are facing?  

To use the social media as well as possible is the biggest challenge communicators are facing. Most of the communicators know that social media are starting to take over normal media channels such as advertisement, but few of the communicators are using the information and data they can give and get from social media optimal.

Many communicators don’t measure their influence in the social media even though most communicators know the importance of using the social media well. Furthermore a lot of communicators don’t demonstrate the economic impact of their communication.

They need to develop their social media skills in order to optimize their use of social media.




Webinar log 6: What did Nestle do wrong?

Nestle clearly underestimated the power of the social media.

Apparently they didn’t know how much influence the wrong moves on the social media could have on their business.



Webinar log 7: Summarize the main point of the video:

Digital Divide: The inequality to access, knowledge and use (technologic) information between groups because of age, education, race, income, gender and if they are for a developed or developing country.


Long tail: All important technologies should go through 4 stages in their lives in order of succeeding with the best technology as possible. 1) Finding the right price 2) get a share of the market 3) getting the position of an already founded technology 4) Make your technology be known by “everybody”, it has to appear present.


Cult of the amateur: This video discusses the fact that the Internet has a lot of amateur users who post content; it is difficult to know if the content is reliable and with too many amateurs posting on the social platforms the media gets amateurish too. We learn that you have to be aware of what you are reading or watching on the Internet, and you always need to be critical towards it.


Technological determinism: Determinism is the belief that everything happens because of a cause. Technological determinism is the belief that you start to do things because of the technology that you surround yourself with – some people’s views on this is mainly negative, and others see it as opportunities to create options so people can learn more about themselves and achieve the goals that they want to achieve.


Net delusion: Many have the assumptions that the internet is promoting democracy, that the internet has a transformative power to chance societies, but the internet can work the other way around too. The video gives an example of how the internet can be used to fight democracy etc. in a country too, e.g. a leader of a country can make the citizens turn in websites that posts negative stuff about the leader, the country and so on, this way the internet won’t promote democracy.

The intended use of technology (making changes) is not the same as the actual use of technology. This video tells us that the internet is actually used more for entertainment than different forms of activism.




Webinar log 1: Familiarize yourself with the platforms mentioned on slide 10, use your home university as an example:

Google alerts: If you get an account at Google Alerts you will get emails every time Google find new results about you or your chosen topic.

I don’t get much information about my university (UCSJ.dk), as it is rather small. The search leads me to the university’s own website and a blog that mentions the university.


Alexa.com: On Alexa.com you can find estimates and rankings about your chosen website. The information is based on the global use of the website, you can also see where you most common users are from.

My university has a global ranking of 524,073. The ranking in Denmark is 2,180, This shows that not many people search for the university.

98,5% of the visitors are from Denmark, which could be because of the language Danish on the website, you can however change it to English.

The website has around 4 visitors per day and they spend about 4 minutes on the site.



Webinar log 2:

Tumblr’s most active age group is teens between 13-18.

Instagram’s most active age group is between 18-29.

Pinterest’s most active group is between 30-49.

Twitter’s most active group is between 50-64.

Facebook’s most active group is 65+.


Inger Holm Hansen