Jekabpils Youth council & Liepajas “Youth house”

Lauma Katkovska

As my two competitors I chose two Latvian youth organizations, which are located in two different regions in Latvia. Their main goal is to improve cities cultural life and involve as many people as they can. One of them are located in my home town in the east of Latvia – Jekabpils, but other one is located in west part near to Baltic Sea – Liepaja. I chose these organizations, because my daily life sometimes also intersect with my home town organization. But competitor to it I chose Liepajas “Youth house”, because in Latvia not all cities and towns has such organizations and it was the most similar to my home town.

In Jekapils Youth Council works young people who want to do and achieve. They are active, imaginative and potent. They have a good team, giving the idea of jointly implement! Jekabpils Youth Council organizes the city and regional events – cultural and sporting events, entertainment events, sports tournaments, charity events, educational lectures, etc. measures. For example, “Night street ball tournament” events main objective was to promote a healthy and active lifestyle, and promote sports development in the city. towards the moto of Youth Council is – young people will find their place in the day, any young person – although athlete as well art and science lover as well libertine, who are looking for exciting adventures![1]

Liepajas “Youth House” – a place of thy ideas and helping each other. Together we will be able to realize these ideas. Their mission is to promote living in Liepaja and the surrounding youth participation in youth policy development, organize activities, provide the necessary information and support young people to the idea of realization of objectives. Also their task is to coordinate international youth exchange and raise funds financing various projects to realize the fundamental principles of non-formal education of young people in the house.

Liepajas “Youth House” is the place where every young person can get support to implement their ideas, participate in activities, as well as good and useful to spend their free time in order to move towards the mountain end. Their task is to organize voluntary work, to work with young people and youth organizations in different events. It is important that young people always and everywhere would be well informed, so they must be active in social media networks as draugiem.lv, Facebook and Twitter. [2]

These two organizations are interested in city dwellers and young people perceived their work and to draw more attention to and engage in the process of work and enjoy the jointly developed events. In this case social media platforms as Facebook and Twitter is the best option to attract attention and inform society about their work. As we know social media comes down to a simple basic human desire: the need to connect with other humans, to be part of a group.

Jekabpils Youth Council Facebook page analyze

  • They have provided a presentation for your organization. This gives the visitor information about the organization and what visitors could expect if they choose to follow on Facebook page.
  • Also is good that organization has given another website about their work, because it allows visitors to easily navigate to website for more information.
  • The posts has gain only 341 like, to be success on Facebook, they need bigger audience.
  • Comparing with other months this page has in increase a number of new fans and visitors.
  • Engagement rate is only 3.52%, which quite low, so in order to reach success on Facebook they should have an engagement rate greater than 7%.
  • Youth Council publishes only three to five new posts each week. To activate fans, they should add something on a daily basis.
  • On average, their posts get 24 likes, comments and shares. Comparing how many fans they have, this is good index. Seems like they are really good at engaging current followers.
  • By having a good variety in your posts, your fans never get bored and they can always expect something new and exciting. In this case everything is in norms.
  • Timing for posting something is not good. They publish many posts between 15 – 18 (GMT). But posts published between 21 – 24 (GMT) engage more users.
  • The majority of posts are between 100 and 500 characters long, which is appreciated by followers, because people don’t like to read too much.
  • They are using hashtags in posts which expose their brand to more users.
  • It is good that everyone can post in their timeline.[3]

 

Jekabpils Youth Council Twitter account analyze

  • This organization joined Twitter on November of 2010
  • It is good that they have given information about themselves and location and other website.
  • They have 876 followers and they are following 497 members. Number of followers depending on location is quite good. And it is important that they are following to others, because it shows that they are interested in others.
  • Have posted 251 photos and videos, which is not big number if we are looking how long time ago they have joined Twitter.
  • They have posted 3135 tweets, so it means during one month they are posting around 50 tweets, this number has to be increase.
  • Youth Council tweets has received just 167 likes, it means that followers are not so excited about these tweets.[4]

Liepajas “Youth house” Facebook page analyze

  • They have provided a presentation for your organization. This gives the visitor information about the organization and what visitors could expect if they choose to follow on Facebook page.
  • It is good that organization has given another website about their work, because it allows visitors to easily navigate to website for more information.
  • They like several other Pages, which is very good. But it should be interact with these Pages on a regular basis.
  • Youth house has receives 771 likes, which not that bad, but still they have to expand the audience.
  • The ratio of like growth in the last month is only 2.8% which is really low.
  • This organization has a lot of engaged followers, which is very good.
  • Engagement Rate is 7.91 % which is really good, rate for this page.
  • They are publishing posts on a daily basis. This shows their good activity.
  • With that amount of likes, this page should be able to activate more followers with posts.
  • Good variety in posts, fans never get bored and they can always expect something new and exciting.
  • Timing for posting is not so bad. You publish many posts between 09 – 12 (GMT). But posts published between 12 – 15 (GMT) engage more users.
  • The majority of posts are between 100 and 500 characters. It is recommended that they should write longer posts since longer posts generates more response from your followers.
  • Hashtags are used in posts which expose your brand to more users.
  • Everyone can post photos, texts or videos, which good.[5]

 

Liepajas “Youth house” Twitter account analyze

  • This organization joined Twitter on March of 2013
  • They have given information about location and other website, but not about themselves.
  • They have 715 followers and they are following 156 members. Number of followers depending on how long time ago they have joined Twitter is quite good. But number of members they are following should be increased.
  • Have posted 319 photos and videos, which is good number if we are looking how long time ago they have joined Twitter.
  • They have posted 2053 tweets, so it means during one month they are posting around 60 tweets.
  • Youth Council tweets has received only 92 likes, it means that followers are not so excited about tweets.[6]

Recommendations

  1. When you are creating accounts or pages on any of social media platforms, very important is to give main information about yourself, your goals and targets. Also is important to give other website, this could help your visitors more easily follow your work and also location.
  2. Another thing is that your main goal is not only attract others attention, but also show that you thankful and appreciate that people are reading, liking, sharing and mentioning your posts, work on their timelines and pages.
  3. Don’t be afraid of new challenges. It is time to break pattern and try something new. Try to post about a current and engaging event, post something funny or try Promoted Posts in order to boost your engagement. Because sameness is boring.
  4. When you are using social media platforms try to make your visitors and fans participate in your work, by asking their opinion and experience. In this way you could facilitate your work and gain bigger support.
  5. Do not forget that you are using social media and not only one platform, try to post more photos and posts and in all your platforms which you are using, because not all people are using the same platforms.
  6. If you want to be successful with your social media plan, stop random acts of hash taggingand use a good hashtag to tie all of the pieces of your campaign together.
  7. Most businesses analyze the effectiveness of their social media after they publish. Now, there are tools available to analyze data for content curation before you post.

[1] http://www.jekabpils.lv/lv/jaunumi/2015-12-18/jekabpils-jauniesu-dome-kas-paveikts-2015gada

[2] http://www.jauniesumaja.lv/we/

[3] http://likealyzer.com/facebook/jekabpilsjauniesudome

[4] https://twitter.com/JauniesuDome_

[5] http://likealyzer.com/facebook/jauniesumaja

[6] https://twitter.com/JauniesuMaja

Advertisements