Webinar 1

  1.  Observations on the evolution of the web

The last decades were a booming to the internet world, the web became bigger and more powerful. Created in the 90’s, at first, the web was only to give access to other people’s documents and to set up their own server.  From the initial web, until our today’s web, it’s was a short and fast way. Today’s web is result of an evolution process and, just in a few years, it became from a mere information tool to a full world of possibilities. The future of communication is definitely associated to the Web and a process of changing. The concept of web 3.0 is more complex than the original web 1.0. More than a share of information, it means infinity of different tools, online platforms and possibilities.

The web shows signals of increase and rapid change. It evolved to dynamic and interactive platforms that allow the transaction of text, photos, audio, video and information in general between the internet users. With social media websites and applications the content are created, distributed and shared by individuals on the web.






  1. Why do you think the EU has tougher regulation on internet cookies?

A cookie is a small piece of data that a website asks to the browser store on computers or mobile device. The websites mainly use cookies to identify users, remember them custom preferences and help them to complete tasks without having to re‑enter information when browsing from one page to another or when visiting the site later.

The European Commission believes that “everyone has the right to the protection of personal data” and I think that this is the mainly raison to their creation.  In my opinion, that’s the raison why the EU decided to legally the data’s safety of the users, with laws and strict conditions. People and organizations need to be safe and their data and personal information have to be confidential. The European Union ensures the safety in European websites, establishing high standard of protection everywhere in the EU.





  1. Write and summarize these definitions:


The word “media” is the plural of “medium” that bring us to the word “channels”. The concept refers to various means of communication and television, radio, newspaper, billboards, direct mail, telephone, fax and Internet are examples of different types of media.

It’s the technology that is intended to reach a mass audience. It is used to reach the general public and is one of the most important means of communication. Newspapers, magazines, radio, television and Internet are examples of the most common platforms for mass media.

Digital media

It’s content and information that are stored in digital formats and that usually are distributed online. Nowadays we are surrounded by digital media products, as e-commerce, games, video, mobile, websites and social media.

Social media

It’s the collective of online communications channels based in interactive platforms that allow the transaction of text, photos, audio, video and information between the internet users.  The social media are essential to the creation and exchange of content. An enormous amount of information can be easily shared, searched, promoted, disputed and created.  It includes different types of social media as websites and applications dedicated to forums, microblogging, social networking , social bookmarking and wikis.

Social networking

It’s the online connections between individuals that expand the number of social contacts. Social networking supposes the exchange of information, contacts, and experience for professional or social purposes.








  4. Social media landscape 2015 – write down how many of the platforms do you recognize, how many these platforms do you actively use.

In the social media landscape 2015 I recognize 19 social media platforms: LinkedIn, Tumblr, Pinterest, MySpace, Flickr, Blogger, Instagram, Wikipedia, WordPress, Tinder, Spotify, Vimeo, YouTube, Snapchat, Facebook, Dailymotion, WhatsApp, Messenger and Skype. In my daily life, I’m user of 14 of these platforms, by mobile phone (applications) or in my laptop.


  1. Check out the results of Edelman trust barometer for your country of origin and Belgium

The Edelman is the world’s largest independent company of Public Relation, with offices in 60 cities and 4000 employees all over the world. Annually, the company makes a list, the “Edelman trust barometer”, that shows the countries with the greater willingness to trust new business innovations. The results are obtained by questionnaires.

In the list of the Edelman trust barometer of 2014 and of 2015 Portugal and Belgium are not in the list of the countries with higher trust levels overall. At the same time, both countries are not between the neutral countries and neither in the list of the distrusters.

Portugal and Belgium are not in the list of countries questioned, what shows their insignificant power between the others countries.





Webinar 2

Go through the video. What do you learn from the video – what does this mean for communications.

In the video “What is Technological  Determinism?” from the World Science Festival, I agree with the point of view of the attendees, Luciano Floridi, John Hockenberry and Rosalind Picard. It’s in our hands the way we use the internet. We have the choice and we can ally the technology to our own benefit, respecting the space between our life and the online world. I agree with their vision and I see this change in the online world in a positive way, however is important to respect the distance between the two worlds.

In the video “The Gregory Mantell Show – The cult of the Amateur”, Andrew Keen, the author of “the Cult of the Amateur” shares his point of view about the amateur online users that in his opinion are killing the culture and the entertainment. The author talks about how the “YouTube is awful” in his opinion and a commercial way to the brands advertising. Keen believes that media can have positive consequences to the users, but without amateurism.

The video “What is the Digital divide?” talks about the access to the internet, the knowledge and the users. The video is making us reflect about how the users of developed countries don’t use all the real benefits of internet and the users of developing countries use it in a much more quality way.

In the video “Technology’s long tail” in a TED talk, Chris Anderson is talking how the time is related with the technology. In his opinion, the evolution is going too fast and every industry wants to be the first. Anderson shows us some examples of the accelerated evolution of the some products and their price evolution, giving the examples of the DVD, AIDS Drugs, Skype registered users, etc.

These videos show us the different approaches of the internet concept. The online world has positive and negative aspects and these videos make us think about how this is a big industry and how fast is it going. In my opinion, it’s our choice of how we use the technology to our own benefit or not and I have to agree that most of the time we, from developed countries, don’t use all the real benefits of internet, becoming very superficial users.


Lecturer: Prof. Dr. Ana Adi

Joana Regina Carvalho Fernandes

Session 2015/2016, 1st Semester