Webinar 1

  1. Experts call the Internet before 1999 “Read-Only” web. The average internet user’s role was limited to reading the information which was presented to him. According to Tim Berners-Lee the first implementation of the web, representing the Web 1.0, could be considered as the “read-only web.” In other words, the early web allowed users to search for information and read it. There was very little in the way of user interaction or content contribution. The Web 2.0, or the “Read-write” web has the ability to contribute content and interact with other web users. This interaction and contribution has dramatically changed the landscape of the web. It has even more potential that we have yet to see. The Web 2.0 appears to be a welcome response to a web users demand to be more involved in what information is available to them. The Web 3.0 would be a “read-write-execute” web. The basis of the Web 3.0 are semantic markup and web services. Semantic markup refers to the communication gap between human web users and computerized applications. A web service is a software system designed to support computer-to-computer interaction over the Internet.
  2. Define: , mass-media, digital media, social media and social networking


  • Media We define the word “average”, like the means by which processes occur in symbolic mediation in a given community of users. The first tool available to man was, in prehistoric times, his own body, unable to express themselves through gestures and sounds. Subsequently, the oral tradition of knowledge handed down from parent to child began an evolutionary process that led to define as basic media, three main ways of communication: written text, images, sounds.


  • Mass-media The whole of the means of dissemination of information and culture, such as print, radio, television, cinema, which more or less rapidly communicate news and opinions to a large audience and genetically identified.


  • Digital media The digital media are all instruments of information through a digital readout. The largest digital media is the Internet, with its numerous blogs and news sites has almost passed printing on paper.


  • Social media Social media is a term for online technologies and practices that people adopt to share text, images, video and audio. In them there is a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many). They have become very popular because they allow people to use the web to establish relations of personal or business. Social media are also called user-generated content (UGC) or consumer-generated media (CGM).



  • Social networking Social network is an Internet service, typically accessible via the Web or via mobile applications, which facilitates the management of social relations and that enables communication and sharing resources for text and multimedia. The services of this type, allowing users to create a profile, to organize a list of contacts, publish its own stream of updates and access to the others.



I recognise :

  • Wikipedia ( i use it for research)
  • Linkedin
  • Spotify ( i use it for music)
  • You tube (i use it for enjoy)
  • Instagram ( i use it for interact)
  • Snapchat ( i use it for interact)
  • What app ( i use it for interact)
  • Facebook ( i use it for interact)
  • Messenger ( i use it for interact)




Edelman trust barometer ?

In Italy, last year the trust has grown to all: government (24-28%), companies (45-53%), medium (40-48%) and NGO’s (62-64%). Of course it is very low percentages ever especially that of the government, but the trend does not leave doubts. As for businesses, surprising the gap that exists in Italy between the credibility of the state-owned companies (35%) than that of large enterprises (52%) and those family members (71%), especially when compared to the world average: 50% the state, 57% large, 68% of the family.


European Communication Monitor reveals trends for strategic communication. ECM is the largest study in the field of strategic communication worldwide, organized by EUPRERA and EACD. Results of the ECM 2015 identify listening, messaging and measurement as  characteristics of excellent communication based on a survey in 41 countries.

Key insights

  • Strategic partnerships with mass media: 61% of communicators see rising importance, but only 36% have established collaborations today
  • Content strategies: large gap between relevance and real use across Europe
  • Value contribution: only 55% try to demonstrate economic effects
  • Organizational listening: strategies are often missing
  • Client/agency relationships: diverging views on rationales and conflicts
  • Excellence: Outperforming communication departments are better in listening to stakeholders and using measurement insights

Asia-Pacific Communication Monitor explores the status quo and challenges of strategic communication across 23 countries in the region, based on responses from 1200 communication professionals.


Nestlé group used for some products such as Kit Kat, food and materials through deforestation for palm oil.
In a video has almost become viral on Youtube, Nestle almost clearly shows this.
Greenpeace is aware of this and accused Nestle of obtaining oil from Sinar Mas shovel, an Indonesian supplier who was acting unsustainably.



For Digital Divide it means a gap or a digital division: it is the lack of access and use the new technologies of communication and information technology. For some years now we talk about this subject, that with the passage of time always concerns different aspects of new technologies and more: many are also social aspects of the issue.




Webinar 2

Popular of Lumsa (Alexa)

Global rank: 300,388

Rank in Italy : 7,312

Regarding the most active age groups in social media platforms are:

  • 81 % of 13-18 age
  • 89% of 18-29 age
  • 78 % of 30-49 age
  • 60% of 50-64 age
  • 43 of more than 65 age


Hootsuite: involvement, listening, collaboration, analytics, security, app

Buffer app: You can add content, you can easily select which of your social accounts you want to post to. Post the same message to all accounts or add context by customizing each.