During the second webinar we have focused on the fundamental elements that would be included in a strategy, including a social media strategy. In principle, the fundamentals are the same, the difference between a social media strategy and a media strategy for instance being that the channels are different.

The slides are below and they include, as usual, a wealth of additional resources

Webinar log questions and tasks

  1. Familiarise yourself with the platforms mentioned on slide 10. Use the example of your home university to explore their use. What are the platforms for? What insight do you gain about your university? Search and clarify the concepts and terms you do not know.
  2. What are the most active age groups on the most popular social media platforms – Facebook, Twitter, Instagram, Pinterest, Tumblr…
  3. Check out the features of the monitoring platforms mentioned on slide 33.