FIRST OF ALL, LET’S GIVE İNFORMATİON WHAT IS GAMIFICATION
Gamification is the process of application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity. This is done typically as an online marketing technique to encourage engagement with a product or service.
- Types of Gamification
Gamification is all about using people’s desire for competition, status, achievement and closure to help achieve your business objectives. Here are some of the most popular techniques that are being used today:
- Providing rewards for players who accomplish specific tasks. Rewards can include points, badges, levels, discounts, gift cards, free shipping and more.
- Progress bars are a popular tool to give people a clear picture of beginning, middle, and end. This encourages people to keep working toward completing a task. Progress bars are often used to help participants complete an online survey.
- Virtual currency is often used in games for mobile devices, Facebook, and otherwise. This form of gamification is always used in online gambling (the non-real currency type) to give players the feeling of real action.
How Gamification Drives Business Objectives
Gamification is so much more than points and badges. In fact, by 2015, Gartner predicts that gamification to be the primary mechanism used by 40 percent of Fortune 1000 companies to transform business operations.
5 key benefits gamification brings to your business
1. Collect Powerful Customer Data
Most gamification platforms require users to log in with a valid email address or social media credentials. From that point on, your company is able to gather data on that person and see what they do on your website.
2. rowdsourcing Helps You Solve Complex Business Problems
Another benefit to having customers log in and participate on your website is that it allows you to use them as a sounding board
3. Gamification Can Be an Educational Tool
Gamification is a creative and useful way to introduce customers to a new product you may be launching. Similar to giving a free trial of your product, you can let users test out your product in the form of a game designed to teach them how to use it
4. Gamification Offers a Way to Give Back to the Community
Rather than just benefitting themselves and solving their business problems, some companies are giving back to the communities connected to their industry by using games for the greater good. For example, Opower, a Software-as-a-Service company that works with utility providers, has been using Facebook to encourage people to track and share their energy consumption and compete to be the most energy efficient.
5.Gamification can help you remind your customers
that you are present and engaged with them. Wise says companies need to keep regular content up on their websites in order to stay top of mind
Gamification example from Turkey
gamification workshop istanbul4pio family in Turkey in the world of technology for a long time as the Megahit took part in various projects and conversion process consists of experts.The implementation in our country of market and sector large gamification add value with global thinking partners we provide training and consulting services to.
- Turkish Airlines: QR coded national flags were placed on 100 digital bus shelters for London 2012. Users who read the code can win a ticket to Australia. Goal is to have most check0ins in one place or individual places. The gaming elements included physical rewards and badges.
Other examples of Gamification
Gamification is used by brands to motivate employees, create healthy competition among teams, generate buzz or social proof, and encourage customer loyalty, among other benefits. With a variety of techniques – some easy to implement, some requiring advanced planning, coding, or technical expertise – any business can use gamification to get better results, no matter what your goals.
1. Nissan – Carwings
The Nissan Carwings program, a concept created by Nissan Innovation for the Nissan Leaf, Nissan’s 100-percent electric car, gamifies driving and draws customers like magnets. With a regional rankings dashboard, owners can compare their performance to other local drivers, earn bronze, silver, and gold medals – or for the most impressive performance rankings, a fancy platinum award. A complimentary service for three years for new Leaf owners, Carwings does much more than just ranks your driving stats on a leaderboard. You can communicate with your car via your smartphone and get reminders, start charging the battery, set timers, turn on the A/C and more, even if you’re not near your car at the time.
Nike seldom disappoints in marketing or advertising. The Nike+ campaign is a great example of successfully integrating gamification into social networking. The Nike+ Running application tracks distance, pace, time, and calories burnt with GPS. The app also engages users socially through competition.
The app automatically uploads to nikeplus.com so users can see their run stats, such as distance and elevation, and compare it with their friends and peers. Allowing users to post their runs to Facebook is an aspect of the application’s game mechanics that works as a way to market the product to other potential customers. Along with competition, the app is chalk-full of athletic motivation, including messages from Nike’s top athletes and real-time cheers for every “like” or comment that a runner receives about their posted updates.
Advantages of Gamification (İN TURKEY) Disadvantages of Gamification
1.Gamification increases employee engagement 1.Gamification is ofthen Ham-fisted
2.It offers immediate signs of achievement and progress 2.Mandated play is not really a
3.It offers immediate signs of achievement and progress 3.Gamification is an invitation to cheat and stab co-
4.It offers immediate signs of achievement and progress workers.
4.The novelty wears off
REFERENCES: LINK (A,B,C,D..)
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