The digital divide that separates predominantly white, middle-class Internet users from predominantly minority, lower-income non-users has attracted the attention of both policy makers and social scientists, is undoubtedly one of the most important social equity issues facing the information society; and is international in scope. The digital divide has been conceptualized primarily in terms of patterns of race and class discrimination that are reflected in unequal access to computers and the Internet. While the importance of class and ethnicity cannot be denied, all novice Internet users face psychological as well as socioeconomic and racial barriers. New Internet users are less comfortable using the Internet, are less satisfied with their Internet skills and are more likely to encounter stress-inducing problem situations, q11, q101, q102). Uncertainty about how to get started and the perception that computers are too complicated are nearly as important as cost and lack of access as barriers to getting started on the Internet. [1]

Nowadays it is not possible to imagine the world without technology because it is everywhere. In daily live for making food you need oven, pot, cooker and so on, for going to school you have to use bus, car, tram and so on., and finally for communicating, studding, finding information you use Internet. Of course, I are not talking about all countries, all people in the world – there are different access to technology. For instance, in 2014 year there are 2,925, 249,355 people who use Internet, what is it 40.4% from all people in the world.[2] It is difficult to imagine that such big percentage makes people who do not use Internet.

By another statistics about Internet users by regions – Asia take the first place because the highest percentage of Internet users– 48, 5%, the next region of top users is America (North and South) – 21, 8%, after Europe -19%, than Africa – 9, 8% and the last one is Oceania – 0.9%.2 It can be true because of appropriate number of inhabitants in regions. But even if there in Asia is the biggest amount of Internet users, it does not mean that they are the best educated people through Internet and that they use Internet better, for instance, than Europeans. And it follows that important issue is also not reasonable usage of Internet. Internet represents big date base of all kind of information but the problem is that it is efficiently used only by small part of those big amount of information. Some percentage of people who has access to Interned still are not able to find Information what they were searching. Are people aware of digital divide? It is still issue and question in the same time in our world what affects humanity and me as well.That is why I have chosen to write about that topic.

As my study program in my home university in Latvia is Public Relations, for my future profession it is really essential to use Internet. I would like to know more and learn more how I can use the sources of Internet more rationally and effectively. It could be big waste of time while you are searching information without knowledge how to do that correctly.

In my country people usually encounter with some difficulties: some problems with finding information might we connected with language, because in Latvian language it is not high distribution of information about some global topics. A lot of information is published in English or Russian language. So if people do not understand those languages, finding good quality sources would make some problems. It is useful to be able to understand more languages to divorce content of information and have view for all possible sides. As I know three languages it opens up quite a wide range of possibilities in my future work field. There in Latvia the biggest part of population use Internet in their houses (about 75.2%)[3] but the rest of people do not use it because some of them still do not have enough financial resources for buying computer and also because old generation have not adopted to computer yet.

As future Public Relation specialist I have to be able to communicate with people and as will have have to be aware for cultures and for their personalities what I can search in the Internet. For that I have to be able to easily find good information what I am interested in. That knowledge of digital divide can help me with that. It is necessary to know what keywords it is better to type to get information with much higher coefficient otherwise the searching can become almost endless process.
[1] Introduction, [accessed 19.01.2015.] available: http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2000.tb00110.x/full

[2] Internet Users, [accessed 19.01.2015.] available http://www.internetlivestats.com/internet-users/#trend

[3] Internet Users Latvia, [accessed 19.01.2015.] https://ec.europa.eu/digital-agenda/sites/digital-agenda/files/LV%20internet%20use_0.pdf

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