Nowadays, games are very important. We can observe that all day long on the TV advertisement or on Internet. But what happens if games mat help us to be more efficient in the real life? The answer is Gamification! In fact, this new word for some people gets a real impact in our society. Let’s see how it’s work…
Gamification is recent, connected directly to the new place granted to the game in our modern societies. This concept born in USA in 2010 with Jane McGonial who demonstrated in her book ” Reality is broken ” how the game can make us better and how he can change the world. The Gamification is the transfer of the mechanics of the game into a not playful context. In other words, it consists in being inspired by ingredients which made the success of the games – rewards, learning, personal progress- and implement them in other context which are less playful than the game.
To interpret those words, let’s have a look to a specific case: World of WarCraft.
This game is a massively multiplayer online role-playing game where you have your own character that you are able to customize and improve to be more powerful. This endless game’s aim is to become the most powerful player. To succeed you have to make some crucial decisions and be a part of a guild (community of people). Players are rewarding for what there doing and they have got some quests to achieve. People really care about the guild so they have to protect each other. All of this “good action and choice” in the game are redone in the real life.
Anyway, this recent concept arouses already some questions, peoples are wondering about what is the limit of the marketing on those people and if this Gamification could be use in a bad way. Some other people things that this concept have to be use with precaution and establish a kind of “rule of game” to know if the game is gamified or not.
This Gamification reach nearly every sector which are the culture, the medical sector, sciences, politics, education and of course the sector of companies. There are several game that managers use in their own company like “Mindbloom” which is a kind of virtual coach of life who incites the players to make good deeds as to save money for example or “E-Toro” who transforms the finance into a real game. But the most efficient game I found if you want to change your workplace as a place where everyone may be happy and are challenging by some goals is “Rypple”.
Rypple was founded by Daniel Debow and David Stein. They wanted to create a simple way of asking for feedback anonymously at work. The company was formed in May 2008 and their client list included Mozilla, Facebook, LinkedIn and the Gilt Groupe.
It is a web application which allows the employees of the same company to find itself together on a professional network. It helps managers and employees to improve work performance through continuous coaching, real-time feedback, and recognition by sharing contribution to individual or team, organizational goals, and facilitating the exchange of feedback anonymously and publicly between peers and managers. Like this, they can improve the well developing and the efficiency of the company. As in a game, all the initiatives of the employees are listed and visible by every member.
They can get rewards offered by the others to motivate them, such as: thanks and recognition, tangible rewards or customized recognition badges.. Besides, the user can follow in a playful way the advance of his objectives through a progress bar that indicate them where they are situated, what is more they can compared this with the fixed objectives. It is marketed as a solution for sales performance, customer service, marketing, and as a service that can be employed by human resource departments.
In my view point, this game seems to be perfect at the beginning because are not really working, they just want to achieve their goals to get some rewards. And I think that this situation can be a bad situation in some case because over time employees will be really used to this game and the only thing who can satisfied them will be those rewards trough the virtual game, they won’t take their work seriously. What is more, the reward are just for people who achieved their goal or done a good report for example. This can exclude some people who don’t achieve what they have to do…
Jean (Raphaël) Rivier.