Crowdsourcing has recently become extremely popular in the world since 2006, but more often is used in marketing. Traditional marketing assumes that the company is the only “giver” message, content, marketing communications, and consumer has only to listen and buy. This rule is in force even quite recently – before social media began to rule the virtual world and changed the one-sided communication (from business to consumer) in a dialogue in which both parties have a voice and can learn from each other. Never before has the brand been so close to their customers – and vice versa. Owner of the brand is at your fingertips comments, ideas and content from the best source: directly from the users of products and services. Just contact them, listen, talk and learn to use the powerful force of crowdsourcing.

In my work I would like to describe this phenomenon because I am a student of economics and marketing belongs to this field of science. Activities of crowdsourcing consist on putting the voice of customers, who in this way will override the managers, marketers and advertising agencies. Also depends on creating new products, improving existing ones, proposing innovative solutions and active development of the brand based on the wisdom of consumers. Any decision is left to the clients, who are the most valuable source of information. Is an incredible save money and time, which is often translated into effect later. In addition, closes clients the opportunity to complain, because it is their choice and their decision. You cannot, however, hide the fact that this form of cooperation is building a bond with the brand and definitely strengthens the sale, most of us will buy the product after all, in the creation of which had a decisive opinion. A well-planned crowdsourcing also has some additional advantages. If these measures don’t steer customers and even to a large group of our employees not only know their opinion, but we let them feel important members of our team. During this process, you may find that some of them show the essential skills for us, what we can in the future also be used. It is interesting to note that in these amazing group of people involved varied in many ways. Integrating them into our strategy may prove to be a lot cheaper and more efficient than the most complex marketing analysis.

Relationship between economics and crowdsourcing I would like to explain the advantages of describing this phenomenon. First of all crowdsourcing definitely meets consumer needs, allows to get in touch with customers, develop relationships and also it is access to wider pool of talents. This phenomenon we can define as cheaper alternative to paid labour (although incentives may produce better results). Crowdsourcing has aninfluence onbusinessowners, role of consumers has changed from mere consumption to creation, but it is opportunity to engage consumers and increase their loyalty, increaseinnovation andefficiency. Crowdsourcing is also used to assess the functionality and testing of software, games and websites. Thanks to them, the company can explore hidden errors before the commercial launch of the product or service. The whole idea of ​​crowdsourcing is based on the assumption that the title crowd of people is able to take over part of the tasks that have been entrusted to employees of the company. As a result, we can obtain innovative solutions and a much broader look at the problems of the company. However, as always, incompetent use of such tools can bring the opposite effect intended. The result of what may be an avalanche of negative comments, which amused users will surpass in pointing out errors or defects in the product or company.

Crowdsourcing in Poland is not as widespread as worldwide, but some innovative brands have already begun to implement it. The growing interest in this trend in Poland is a result of the dynamic development of social networking design.

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