As we step in the sphere of the Communications we have to know how we can reach the people, the public. As the definition says Business Communications is communication that promotes a product, service, or organization; relays information within a business; or functions as an official statement from a company. Business communication (or simply “communications”, in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behavior,advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication. One of the ways reaching the public is by internet and the social networks. Another way is by crowdsourcing which is simply defined as the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers. The genuine advantage of the crowdsourcing- bringing in mass intelligence to solve problems of all kinds with affordable price. Probably the most well-known crowdsourcing is Wikipedia.

A lot of companies use the crowdsourcing instead of a Research & Development Department. Because instead of 10 people who you can hire for the job, you could just go on a crowdsourcing website and offer a price who is affordable for the company and still attractive for the people to join in and you get your Research & Development Department, quicker than searching for people, interviews and issues that may come up during the process. And it is cheaper than hiring people in the company. Another pros for the crowdsourcing is that you can find people willing to work for your project anytime and the number will be high enough.

But then again, as a negative side if the crowdsourcing is again the cheap labor that you get. Because when you hire people you expect them to be professionals, but when you use the crowdsourcing you can’t expect the same. And it is risky to trust a non-professional, especially if you need to rely on that information he/she gives you.  

An example of crowdsourcing is the Netflix Prize, where Netflix invited people to improve their collaborative filtering algorithm and offered a $1 million prize for it. Netflix is an open competition for the best collaborative filtering algorithm to predict user ratings for films, based on previous ratings without any other information about the users or films, i.e. without the users or the films being identified except by numbers assigned for the contest.

A business may have the goal of increased mobile security for its users to prepare for what is probably a not-too-distant reality of FTC regulations regarding mobile privacy policies. The goal might run more along the lines of simply interpreting or providing insight through perception. Whatever the goal, crowdsourcing complex material through the use of micro tasks facilitates communication.

The crowdsourcing of complex material and data has significant implications for those businesses who deal in large-volume or complex material. Opinions, perceptions, summaries and more can help a business interpret material, provide solutions to communication of information and give feedback that is easily implemented into business practices and procedures.

As a conclusion I could say that the crowdsourcing has limitless possibilities when you need handling and processing complicated material.  And in the process you get an effective communication.