The webpage declares the mission and vision and also the promises and the target of this organization which are:

Mission: The purpose is to provide distinctive higher education, through inspirational teaching and learning, and also through research.

Vision: The vision is of an internationally-recognized University, serving the communities of the West and South-West of Scotland, and UWS is committed to engage in meaningful partnerships with stakeholders, including major employing organizations, in order to make a strong contribution to building a knowledge-based economy for Scotland.

Target:  Students from a wide range of backgrounds, ages and countries onto the courses and the blend of students that are at University is an integral part of the very stimulating, challenging, and, inspirational, educational experience that is provided.

Promises: UWS provides a distinctive educational experience across their four campuses in Ayr, Dumfries, Hamilton and Paisley, through a range of vocationally related courses, supported by the strong applied research and knowledge transfer activities.

From their webpage we can clearly see their commitment to diversity and their dedication to their students. The page is easy to use, with a lot of contact options. They have links to their YouTube channel, Facebook page and also Twitter.

Social media

The YouTube channel has a lot of commercial and various videos made by students. The last post was 3 days ago and it was a video about the Chinese community at the university. This shows that their commitment to diversity is not just a false promise.

Their Facebook page is updated regularly, and here you can find useful information about the schedule and activities of the university. Also you can receive answers to your questions which shows their dedication to their students. Students also use the Facebook page to write about their interests in hopes of finding somebody that shares it.

The UWS twitter account is made to be in touch with the students, so they can ask questions to the university’s staff. Because of that, the tweet traffic related to the UWS Twitter account will strongly depend on the student’s activity. The information offered are similar to the information posted on Facebook, making UWS constant and reliable. The students and interested individuals can receive answers to their questions. The twitter account has 434 followers and follows 312. The number of messages on Twitter is 247. The UWS twitter account is updated with 2.3 tweets per day on average. Obviously Twitter account is more often uploaded during the academic year, not in the summer time. Last January the number of tweets reached a peak(48 tweets) probably because of the proximity of the exams in the first semester.

The UWS twitter account is more used during the working days, there’s no tweet traffic in the weekends.

Even though UWS twitter has just 0.2 impact score, for the needs of an University student is enough. They can be updated and informed about changes in just a few minutes. The interaction between staff and students is good and the UWS is visible for potential students as well, on the popular social media channels.

About us

1.  Engagor is a powerful social media monitoring platform

The Mission

1. Making sens of  social media
2. Discover new trends
3. Track campaigns
4. Benchmark competitors
5. Research new products

Who are the  customer

  Medium to large size international  companies which have social media network

 Promises

 To detect,  understand and  analyze   your customers, to see what your competitors are doing and to find their weaknesses, thus you can build  your strengths.

 Social media links

 1.  Youtube, very low activity, only 2 videos, no comments, 166 views, but they explain very well   how does Engagor work.

2. Twitter – they  what to check  out their customers. They follow more people than they have been followed.

3.Facebook  – They are trying to promote themselves. They have only 275 people who liked it.

 4. Also, they have links so people can share their website, links such as:

1. Delicious
2. Digg
3. FB
4. Buzz
5. Linkedin
6. Reddit
7. stumbleUpon
8. Twitter
9. They also   communicate through
10. Telephone and e-mail

Analysis of twitter usage 

1. Tweetstats.com:  average 8 tweets per month.
2. Tweetreach.com: Reached 3,654 people via 10 tweets.
3. Twitalyzer.com: low number of followers, the frequency at which the user is uniquely retweeted is low
4. Impact: 0.2%, 21.1st percentile (which means engagor’s Twitalyzer Impact score is higher than 21.1 percent of the hundreds of thousands of active Twitter accounts).

Conclusion:
They are not doing well, because they have very few followers on Twitter and
few members on Facebook, regardless the fact that they have a lot of sharing
links, they are still not popular enough! They are not popular on Youtube.

Solution 
To increase the number of followers on Twitter and to tweet more. 

Resuming, The Hub is a place for events of many kind, from conferences and presentations or just enterprises meetings. The aim of this places that are all arround the world, is to offer an special envoiroment that inspires innovation, new ideas, creativity and group work. It also a place of meeting of entrepreneurs and innovator to share ideas, to work in a different way as in the normal offices. The social nature of this company makes compulsory the use of social media as Facebook, Twitter, Linkedin and Flickr. This webs became part of the daywork for sharing any content, any idea, anything that can helps and inspires.

Here are the main social links of the company:

• Facebook
• Twitter
• Linkedin
• Flickr
• Youtube

Facebook and Twiter works as a wall for sharing, discussing and show the incoming events. So people who join the group can acced to all that information and also show your agrees and disagrees. In the opposite way Linkedin works as a more private place for all the entrepreneurs. The Youtube channel works as an advertising plattform where everyone can see The Hub offices and the way they work there. Finally The Hub place the fotos of every event in flickr working as an album of the enterprise.

Below there are two examples of the twitter statistics of The Hub.  The statistics are uploading in real time in this links:

Concerning the audience,we believe that it refers to every ambitious, creative and open-minded person who wants to start up a business and needs some support and advice to feel more sure about his/her action.  It can be a person that has already finished his/her studies or anyone who has the potential and part of the capital to support his/her moves.  They also have the opportunity to find some financial supporters through this website community. We believe that the age varies between 25 and 45 years old people.  It can be a man or a woman but mostly it refers to European citizens.

About the social media links, they use facebook, linkedin and twitter.

Twitter:  It can be a b-b or b-c  They try through twitter to promote their community with a message followed by a link.  There is no direct link to the twitter profile of the company, only a message.  That shows that creating a relationship is not their first goal but it plays a secondary role.  When we got to the business’s profile we found out that they follow more people than the people who are actually following them. That most probably means that they try to find the right people to attract and create relationship with them.

Facebook:  A self-promotion of the community with a link and nothing above this.  No blog or discussion in the area of facebook because they might think that they can transfer their message better by using twitter

Linkedin: A business to business professional networking platform, which is more specialized and enables the community to come in touch with people that it finds interesting or are proved to have a willingness to start up a new business so that It can offer it’s support and contact them.

They use media links firstly to promote their community and secondary create relationship with the customers.  Their aim is to expand and raise awareness. According to tweetreach,  with 50 tweets they actually managed to reach around 8000.  As we found out from tweetstats, hey are repeating more than answering.  This is confirmed from twitalyzer.  We got similar data from all these platforms, which shows that they are trustworthy.

In conclusion we believe that concerning the social media links, they are doing quite well.  They use different social platforms to reach people whom they find interesting, by looking at their profiles and background information.

This is an exercise where we combine observation with social media metrics tools and analysis. We start from the websites. Today’s clients are: Engagor, a Belgium based social media monitoring platform, WeStartup, a Belgium based social network and community for and of entrepreneurs, The Hub, a space-based and online community for change makers to access the knowledge and tools they need to build solutions for social and environmental impact located in Brussels, Belgium and with worldwide contacts, and the University of the West of Scotland.

The tasks include:

1. identifying the mission and vision of the company
2. identifying the audience of the company through assumptions and observations of the website landing page
3. identifying whether the company has any visible social media links on display on the main website (in the form of links, buttons or embeds)
4. checking out the social media presences of the company and comparing their use with the general mission and vision of the company as well as identifying the audience that would be targeted through these means
5. a more in-depth analysis of twitter using reach and influence scores as well as metrics about the company’s account activity (these include TweetStats, Klout, Archivist and more)
6. drafting recommendations for an improved online communication strategy (if needed) based on previous observations.

Stay tuned for what the students come up with!

Last year one student decided to make a play and he was given practice space .In September 2010 rehearsals started and since then  the group grew bigger and bigger by adding musicians and dancers. As of now, there is a band of five people who will play live and four dancers who will dance in the middle part. All the participants are Katho students, not only from Kortrijk but also from Torhout and Tielt. All of them are going to participate on one or two of the shows.

The name of the play means “help” in Italian and the sets re-create an Indian village.

The series of theater nights starts today the 11^th of May at 20:30h in the hall of VHTI with a sold out performance. Other shows are scheduled for the 13^th of May at 20:30h and the 14^th of May at 14:30h and 20:30h. The event is going to take place in the hall of the VHTI department which can provide 150 seats due to its big size. Tonight’s show is going to be filmed and put on DVD.

The price for a ticket is 6 euro, as for students or under-aged is half the price. The set-scene is made by the club Kerberus from the VHTI department who are also organizing a bar .Katho is paying for all the expences of this project but there is other sponsors also: Kortrijk Studentenstad which include the three schools of Kortrijk, Katho, Kulak and Howest supported by KBC bank, and JAVA productions who is taking care of the technical equipment such as sound and lightening.

KATHO runs an experiment in which  6 students will be
living in an experimental house for the next  2 years This house is sustainable and environmentaly friendly. However? The technology will not  be so important but there will be more important concepts  such as :”Do we need a garden ?” So we can grow vegetables which will be ecologycal and helthy. “Do we need less or more space?”. “Do weneed high tech”. “Social integration”. “Is the Interior i important  of the room”.

Thise concepts came up from  5 students which  were brinstorming for 24 hours  into the egg-room infront of T-forum. Now they have
transformed two houses into the new house of the future student.

There is a contest that you can win 2 monts, living in a future house

If you want to run for a place you should contact  sylvie.vanrenterghem @ katho.be If you want to know more you can visit their website  The final resoults will be presented in the  Xpo  in 2012.